DCASH

Dcash Professional is a leading brand under the MCIC Group, which was founded in 1982 with over 35 years of expertise in the beauty industry. Specializing in professional hair products, skin care, and cosmetics, Dcash is dedicated to continuous innovation and development to meet modern global trends. Through its dedicated Research and Development Institute, Dcash has earned a strong reputation both domestically and internationally for high-quality, trusted products that deliver natural-looking, salon-grade results.

Dcash Master Color Cream utilizes "MICRO EMULSION" technology to reduce pigment particle size, ensuring deep penetration for brighter, long-lasting color. This is enhanced by the "OMC COLOR LOCK" system and a "COLOR MIXED" series that allows professionals to blend shades for highly customized, vibrant results with excellent gray coverage.

Beyond styling, the brand prioritizes hair health by enriching formulas with concentrated nutrients like soy protein to ensure hair remains soft, smooth, and strong. Their specialized hair styling products are designed to lock in color for up to 72 hours while providing deep nourishment to prevent damage and eliminate frizz.

Dcash offers a versatile range of high-quality tools and chemical treatments, from multi-functional styling devices that protect hair at high temperatures to professional straightening and curling creams. Their product line also includes a dedicated men's range, providing head-to-toe solutions that offer all-day hold without sticky residue.

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